Visualise your destination. Stick to your journey.

Your business journey is yours.

No one knows all the answers. Each of us has our own journey to take. Each of us has a different destination, and more importantly, a unique purpose for heading there.

What was your purpose for starting your business?

More time? Less stress? Financial necessity?

Wherever your ultimate destination is, whatever your purpose, understand there will be detours along the way that steer you off course.

Sometimes these detours are minor lane shifts, other times temporary roadblocks or on occasion, a broken bridge impedes your progress completely.

It’s frustrating, sometimes frightening, and nearly always puts a ding in our confidence.

Follow the detour, but don’t change the destination

When your confidence is dented ask: is this a teachable moment? Has the detour actually saved me from a total wipeout or is it simply a bump in the road?

Maybe I’m on the scenic route now?

Above all, never forget to keep your eyes on your destination.

Never forget why you started your journey.

That block of more time to spend with family; a bank balance which pays the bills; a morning where you wake up and look forward to the day, instead of dreading it.

What’s right for them isn’t necessarily right for you.

Someone recently told me they’d been advised they were ‘too cheap’. That may be true but what is that statement based on?

It’s a generalist statement with no foundation.

Over the years I’ve heard many business owners say ‘well I saw they were charging more than me so I put my prices up’.

This makes me flinch.

If your prices are based on someone else’s goals, and not based on your own, that’s like following someone else’s map rather than your own.

Focus on your own route. Be the driver of your own vehicle, not a hitchhiker on someone else’s journey.

Just because someone advertises higher prices than you doesn’t mean they are getting sales at that price. And don’t undercut because you think people will chose you either. You have to price according to your own needs. Be realistic, achievable, and targeted.

Your road map is your strategy

The journey to your destination should be plotted and planned with your personal goals in mind. What’s right for someone else is not necessarily right for you. And what works for someone else may not work for you.

Remember YOUR purpose.

Keep YOUR destination in sight.

Don’t be swayed by back seat drivers who don’t have their eyes on your road.

Follow your own map.

EJ x